Target Audience

This programme is designed for all Retail Sales staff. It will challenge the Senior Sales person to rethink their current working practices as well as providing a solid foundation for those new to retail sales.

Purpose

This one day programme will provide delegates with the knowledge, skills and motivation to understand and use an effective sales process that will exceed sales target and customer expectations.

Programme Content

• What is Selling?
• SWOT yourself
• Positive Attitudes in Selling - First Impressions
• Motivations role within Selling
• The Qualities, Skills and Knowledge of Excellent Retail Sales People
• Order Taking versus Selling
• Selling Styles and Approaches
• Assertiveness
• The Six Key Skills to Successful Selling
• Modern Customer Service including Customer Types and Behaviours
• Individual Post-Course Action Plans

Methodology

This module will be both practical and participative in content and style.

Outcomes

Delegates will be able to:

• Deliver improvements in customer service quality
• Develop their sales effectiveness and deliver increased sales and profit performance
• Improve the sales of add-ons and accessories
• Improve conversion and closing rates