Target Audience

This programme is designed for all Retail Sales Staff.

Purpose

This one-day programme will provide delegates with the opportunity to reinforce previous learning and develop the six key skills to successful retail selling.

Programme Content

• S.W.O.T yourself
• Retail Selling Skills Diagnostic
• Assertiveness (including Diagnostic)
• Six Key Skills to successful selling
• How to beat your Sales Targets (including Databases, Demonstrations, Masterclasses, Organising Outside Events, Getting Recommendations,
• USP's etc)
• The Process of Prospecting
• The Buying Process
• Individual Post-Course Action Plans

Methodology

This programme utilises a variety of methods: questionnaires, group discussions, experiential exercises, tutor inputs, individual work and action planning. Throughout the programme participants will be given detailed feedback and encouragement to try new ideas and ways of behaving and help in transferring these into their working situation.

Outcomes

Delegates will "benchmark" and develop their knowledge and skills by examining in detail a Retail Selling Skills Diagnostic and the Six Key Skills Sales Process and be motivated to beat sales targets, increase profit and deliver customer service excellence on their return to store.