SURVEYS, AUDITS, DIAGNOSTICS AND HEALTH CHECKS
RETAIL STORE AUDIT
Use our dedicated Retail Team to carry out tailored store audits across your branch network.
Data and information collected is analysed in detail and an Observations and Recommendations report is formally presented to enable Senior Management to "benchmark" their strategy, vision and service culture. Interactive discussions then focus on our recommendations in order to identify instant business and performance improvements that will deliver a competitive advantage.
Basic store audit (Content)
- How do customers approach the store?
- What do they see?
- What do they miss?
- What things do they touch?
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Core Retail Merchandising Disciplines
- Promotions
- Range
- Pricing Logic
- Fixtures and Fittings
- Lighting layouts
- Customer Service Culture
- Customer Approaches v Sales per day/per week analysis
- Qualities and Skills of Retail Staff
- Store Manager - Interactive Interview and Outcomes
- Six key skills analysis and feedback
- Product knowledge - Demonstration capability (where applicable)
- Customer Expectations - Exceeded?
- Branch Micro Marketing - Special Events
- Telemarketing and Databases
- Staff Retention v Recruitment process v Induction Training
- Motivation, Recognition and Leadership
- Staff Perceptions of Recognition and Rewards
- Staff Development, Promotion and Succession Planning
- HR Systems and Procedures
For an initial discussion on how we can tailor these services for you contact Alan Pepper using the online enquiry form or telephone direct on 01993 831165 or 07779 005408.
